Google Play Music is shutting down quickly, and the transition to YouTube Music at the moment leaves loads to be desired. For customers with uploaded music, the switch device will port your music over seamlessly, however when you’re within the YouTube Music interface, you will uncover that loads of options have gone lacking, and issues that used to work on the free tier out of the blue do not. If my electronic mail inbox is any indication, hordes of individuals are trying to find options.
Google is not turning a deaf ear to the considerations of the Google Music migrators, although. In response to articles we have written right here, like “YouTube Music is holding my speakers for ransom,” Google received in contact with us and despatched over an announcement:
We perceive that uploaded content material is an integral a part of the listening expertise for a lot of of our customers throughout YouTube Music. While a number of options for uploaded content material aren’t at the moment working within the free YouTube Music expertise, we’re working onerous to handle these characteristic gaps and convey further performance to our free tier consumer. We stay up for sharing extra updates quickly.
While this can be a bit imprecise, the shoutout for customers of uploaded content material is a change of tone from what the corporate was saying in June. Our YouTube Music article was primarily in regards to the free-versus-premium characteristic adjustments in YouTube Music and Google Music, together with the requirement of a month-to-month payment so as to play bought and uploaded music on Google Home audio system. Before publishing that article, we double-checked with Google to ask if charging to make use of a Google Home from YouTube music was actually what it was planning, and all the corporate would do is reaffirm the present restrictions.
We have been additionally in a position to have a quick chat with YouTube Music Product Manager Brandon Bilinski, and the primary message we received was that the YouTube Music transition is extra about merging branding and infrastructure than it’s a couple of shift in technique or taking a extra hardline stance on paid subscriptions. The major confirmed adjustments, introduced final week, are the shutdown of the bulk-uploading “Music Manager” desktop OS program and Google’s exit from the a la carte song-selling enterprise. You’ll nonetheless be capable of add music by way of drag and drop on the site, and YouTube Music will honor your Google Music tune purchases.
For the file, we introduced up each main YouTube Music deficiency we might consider, just like the requirement to pay the month-to-month streaming license to solid audio to audio system, downloading music for offline playback, sorting music lists, enhancing tune information, Android Auto assist, and the bizarre mixing of YouTube and Music content material. While Google does not need to publicly decide to a timeline or promise to incorporate particular options, it’s, no less than, conscious of the present characteristic gaps and what individuals are complaining about.
I feel an enormous a part of the issue is that Google has been very clear about solely the unfavorable a part of its roadmap. It introduced Google Music shutdown plans, intimately, 4 months prematurely. This is an effective factor to do, however it might additionally assist the corporate to counter all that unfavorable information and go into specifics in regards to the constructive components of its YouTube Music roadmap. Naturally, speaking solely in regards to the unfavorable provides everybody a unfavorable impression and, particularly given how some Google shutdowns have gone prior to now, has despatched folks searching for options.
The firm clearly hopes this assertion will calm the fears of the Google Music migrators, however the clock is ticking! Google Music streaming shuts down for many of the world in October, so the corporate solely has two months to push out a number of the main options if it desires to maintain the music going for its outdated Google Music prospects. Some of the YouTube Music staff’s feature-parity work is already seen, with voice-command assist for uploaded YouTube Music playlists coming into testing simply final week. The firm additionally spent months constructing the migration device—which works very properly—and I feel with this assertion it is changing into clear Google did not need to do all that work simply to later trigger a mass exodus from the service.