Facebook’s newest try to assist fight the unfold of doubtless dangerous COVID-19 misinformation includes a new notification screen that may present extra context about an article or different hyperlink, like when it was first shared and its supply.
The aim, Facebook says, is to “help people understand the recency and source of the content before they share it” and to direct “people to our COVID-19 Information Center to ensure people have access to credible information about COVID-19 from global health authorities.” It builds on the platform’s present recency notifications, which it launched in June to assist reduce down on the unfold of older hyperlinks that routinely resurface in methods that may misrepresent present occasions.
This new notification display is a part of an ongoing collection of measures Facebook has been using since March to attempt to forestall its platform from changing into a conduit for harmful coronavirus-related conspiracy theories and different types of misinformation. At the onset of the pandemic, the corporate started placing vetted coronavirus info from trusted well being and medical authorities on the prime of the News Feed, in addition to the above-mentioned COVID-19 info hub.
Yet Facebook has needed to take extra lively measures to fight the fast-moving unfold of misinformation and conspiracy theories within the months since, together with banning anti-mask teams and putting anti-misinformation messages into the News Feeds of customers who might have engaged with pretend coronavirus tales. In May, the “Plandemic” hoax video went viral, inflicting extra complications for Facebook’s moderation efforts. Just final month, one other video from Breitbart News, a trusted Facebook News associate, containing false details about coronavirus cures and measures to fight its unfold went viral once more. Facebook later mentioned it will examine why the video remained reside for therefore lengthy.
As a part of this new notification designed to assist forestall the unfold of outdated, out-of-date, and simply outright false info, Facebook says it is going to be exempting sure info sources to make sure trusted and useful hyperlinks don’t get caught within the display. “Along those lines, we want to ensure we don’t slow the spread of information from credible health authorities, so content posted by government health authorities and recognized global health organizations, like the World Health Organization, will not have this notification,” the corporate says.